Relax Gaming has added yet another partner for its Powered By Relax program. Recently, Relax announced that it would add Air Dice to the program and will provide its world-class games to various industry-leading brands including Unibet, Napoleon Games, as well as Ladbrokes.
Air Dice has been around since 2002 and has emerged as one of the most prominent and unique casino companies in the gambling sector. Air Dice specializes in Shifter Games and Dice placement, both of which break away from traditional casino gameplay by offering alternative online casino narratives and features.
Air Dice will benefit greatly from this partnership as it will leverage Relax’s growing platform to expose its products to even more gamblers. Some of the Air Dice titles that will be made available include Goddess of Justice, Hero of Dragonland, Fruit Shifter, Alice in the Rose Maze, and Light in the Dark.
Relax Gaming continues to grow and expand
At the beginning of December, Relax Gaming announced that it had entered into a partnership agreement with Relax Gaming thus joining the growing “Powered By Relax” network. As part of the “Powered By Relax”, several of Lady Luck’s best-performing games will be made available to different casino operators through Relax’s wide-ranging circulation network.
Some of Lady Luck’s top-performing titles to be made available consist of Madame Clues, The Treasures of Tizoc, as well as Valholl Wild Hammers. Some branded games will also be offered including Beetle Bailey and Popeye and co-developed titles collaborated with other developers like King Features.
Just recently, Relax Gaming also added a new studio partner with the addition of Octopus Global in its networks. As the latest Relax Gaming’s most recent powered-by-Relax studio partner, Octopus will now have access to more than 4000 online casino games from Relax.
Since it debuted its services in October 2022, Octopus Global has been growing from strength to strength. This new partnership with Relax Gaming will only help the new startup cement its position in today’s burgeoning gambling industry. Octopus boasts its own remote gaming server (RGS) and currently hosts the entire collection of games created by Rogue.
With this strategic partnership, Relax Gaming will serve as Octopus Global’s primary launch partner. Relax will offer Octopus the extensive reach and distribution opportunities needed to distribute its innovative slot content.
Not too long ago in September, Relax also introduced games by Elysium Studios to its distribution system. Elysium is an established gaming studio with a remarkable collection of titles on offer. This strategic partnership will benefit Relax Gaming, which now has Elysium’s titles under its already expansive portfolio.
On the other hand, Elysium will benefit from Relax Gaming’s standing in the industry as it continues its expansion journey. Some of the titles that have since been added to Relax’s distribution network include Spirit Hunters, Battle of Myths, as well as Wizardz World.
Before this partnership with Elysium, Relax Gaming also entered into a similar content partnership with bet365. With this deal, Relax Gaming has effectively enhanced its profile in key jurisdictions in the UK. Bet365 is one of the most recognized betting brands in the European gambling market and Relax Gaming will no doubt benefit from the exposure.
As one of the largest operators in Europe, taking Relax Gaming’s products live with Bet365 will be hugely beneficial as the studio continues to expand. This bet365 partnership is one of the biggest that Relax Gaming has signed over the last few years as it will open Relax Gaming up to multiple large jurisdictions.
Owing to this partnership, Relax Gaming titles collected from more than 50 partners will be made accessible to bet365’s customers. Relax Gaming’s customers henceforth now have access to content created in-house by 365. This includes well-known slot titles such as Money Train 2, Temple Tumble, as well as Snake Arena.
But this partnership is not the first one that Relax has signed with a major online casino operator. In June this year, Relax Gaming signed a deal to supply Entain with its proprietary content. What’s so great about this partnership with Entain is that it effectively marked Relax Gaming’s entry into the Spanish gambling market, which is notoriously difficult to enter.
Spain is known for its tough regulatory conditions which stand out from similar markets. Owing to the new partnership with Entain, Relax Gaming will continue to realize its expansion plan in more regulated markets in Europe. This new entry will no doubt result in steady growth for Relax in the Spanish gambling landscape.
From this agreement, Relax Gaming will supply 3 Entain brands with 30 games from its portfolio namely partycasino.es, bwin.es, as well as Partypoker.es. Some of the titles that will be introduced to bet365 include Money Train 2, as well as Temple Tumble.
Throughout this year, Relax Gaming has also sealed several such strategic deals with other brands including Mascot Gaming and Apparat Gaming. Slot developer Appart Gaming will offer Relax its first four popular games including 40 Sevens, Pharaoh Princess, Total Eclipse, as well as Fruit Storm.
Other companies that have signed strategic content partnerships with Relax Gaming include Thuderkick and Jade Rabbit Studio. Jade Rabbit Studio introduced its tailored and localized games to its network including Wins of Hermes, Let It Slide, Jambo Cash, and more.
Thunderkick, on other hand, will avail powerful titles like Pink Elephants, Esqueleto Explosivo, as well as Beat the Beast. All of these new titles have attracted global prominence as a result of their amazing features, great themes, and unique gameplay.
Final Thoughts
Established as one of the most recognized B2B gaming suppliers, Relax Gaming has built a name for itself as the best in the industry. So much so that earlier this year, it was awarded the Best Mobile Gaming Software Provider at the 2022 EGR B2B Awards. It also walked away with the title of Best Game Provider at the 2022 AskGamblers Awards.
Dedicated to steering differentiation in the content aggregation and distribution game, Relax Gaming provides its partners with high-quality casino games and slots from its in-house studios. As well as offering an array of quality content, Relax also aggregates content via its Silver Bullet programs.
