EveryMatrix, one of the most prominent players in the iGaming industry, has been strategically expanding its reach through various significant deals and partnerships. In a groundbreaking move set to revolutionize the online casino industry, EveryMatrix has joined hands with iGaming Business, a pivotal entity under Clarion Gaming.
This strategic deal, titled ‘Slot Trumps 2023/24’, marks a substantial leap forward in understanding player behavior, insights, and trends. This venture aims to deliver unmatched insights into player behavior data from the biggest international online casino markets. At the heart of ‘Slot Trumps 2023/24’ lies the ‘SlotMatrix Slot Trump card’.
The ‘SlotMatrix Slot Trump card’ will provide operators with a clear yet comprehensive summary of top-line findings. These findings will be transformed into an interactive data dashboard on the iGaming Business website, thus offering glimpses into online casino markets through the eyes of the gamblers themselves.
Each ‘Slot Trumps’ report is not merely a collection of statistics but a collection of valuable insights for both the gamblers and operators. Operators will be given access to important market intelligence that can shape their strategies, particularly if an operator is considering launching or expanding their market presence into specific jurisdictions.
The intelligence provided includes information regarding the most popular games in a territory, dominant themes, volatility levels, game mechanics, standout features, as well as important game providers. These insights are acquired from a meticulous study of modern gambling behaviors, providing operators with a comprehensive understanding of what gamblers prefer.
The concept of ‘Slot Trumps’ draws inspiration from the masterpiece card game Top Trumps, thus inducing a sense of reminiscence for many. Robin Harrison, Global Content Director B2B at Clarion Gaming, voiced his eagerness for this concept, highlighting the project’s potential to make an extensive effect in regions where gambling growth opportunities are abundant.
As the iGaming sector continues to evolve, the importance of data-driven decisions cannot be overstated. EveryMatrix’s ‘Slot Trumps 2023/24’ series emerges as the ultimate solution to fulfill this need. Armed with detailed analysis and exclusive data, the new offering will allow operators to navigate the challenges of the online casino sector with confidence.
SlotMatrix’s slow and steady growth
EveryMatrix unveiled SlotMatrix in January last year and since its debut, it has been making considerable progress in the online casino space. SlotMatrix, overseen by Mathias Larsson, the Managing Director of SlotMatrix and formerly the Managing Director of Spearhead Studios, was designed to allow online casino operators to access content from multiple providers without incurring extra costs.
This component is what made SlotMatrix a unique offering in the online casino sector. SlotMatrix’s promise to provide the largest collection of gaming content in the world without imposing platform fees is indeed an aspect that sets it apart. By giving online casino operators access to more than 175 game studios. SlotMatric has managed to facilitate the delivery of an ever-expanding variety of slot titles to players.
SlotMatrix pairs proprietary content with a dedicated back-office system, as well as an array of promotional tools. This allows it to enhance punter acquisition and retention for the operators using the platform. In terms of performance since its debut, specific details and metrics may not be readily available owing to the recentness of the platform.
However, SlotMatrix’s concept has garnered interest within the casino sector due to its innovative offering without extra fees. This unique selling point has seen SlotMatrix being adopted among online casino operators looking to diversify their game offerings without incurring substantial expenses.
As with any new offering in the gambling sector, the true measure of SlotMatrix’s success will likely be determined as time progresses, as more operators adopt SlotMatrix and as the platform continues to evolve based on market needs and feedback. Most recently, SlotMatric made a notable move when it inked its multistate content deal with betPARX.
As one of the most recognized mobile casino and sports betting operators in the country, this multistate content deal will allow SlotMatrix to provide betPARX with an extensive library of game sources from tier 1 gaming suppliers. This deal will see betPARX’s products introduced across several states including New Jersey, Michigan, and Pennsylvania.
In addition to supplying betPARX with content, SlotMatrix will also enhance betPARX’s growth by offering cross-product bonusing and gamification tools. The gamification tools included in this deal consist of features such as tournaments, free spins, leaderboards, and jackpot capabilities. The end goal of these tools is to attract more gamblers to the platform while retaining existing customers.
Erik Nyman, President for the Americas at EveryMatrix, conveyed his satisfaction with the partnership extension, emphasizing the vast variety of content that EveryMatrix will supply to betPARX.
In March, EveryMatrix also announced an RGS Partnership with gaming studio Bang Bang Games, further extending its reach in the iGaming sector. Bang Bang joined the growing roster of SlotMatrix’s exclusive partners, adding its range of slot content to the largest collection of real money casino games.
Bang Bang Games has made a name for itself creating adrenaline-fueled casino games. Typically, Bang Bang Games’ lineup of offerings focuses on strong mechanics and is supercharged with bonus features to ensure maximum wins.
Thanks to this deal, EveryMatrix’s customers now have access to even more content exclusively available through SlotMatrix. EveryMatrix boasts licenses in several jurisdictions including West Virginia, Michigan, the Garden State, Ontario in Canada, and most recently Connecticut. The company also has a regulatory process underway in Pennsylvania.
Final Thoughts
EveryMatrix’s strategic deals such as this deal with IGB and several of its collaborators, reflect the brand’s commitment to expanding its presence in key US gambling markets. These initiatives, combined with its recent safer gambling certification from the World Lottery Association, underscore EveryMatrix’s dedication to delivering high-quality and responsible gaming experiences to players while fostering growth and innovation in the iGaming industry.
With an eye on emerging trends and player demands, EveryMatrix will continue to position itself as a leading player in the evolving landscape of online gambling. With SlotMatrix, operators have access to one-of-a-kind content from some of the biggest studios and other SlotMatrix partners in more than 17 markets globally.
