GAN and Internet Vikings have taken their strategic relationship to the next level. Over the years, GAN has emerged as one of the top suppliers in the burgeoning iGaming space in the US. As such, this partnership will no doubt benefit both parties greatly.
GAN and Internet Vikings first forged their partnership in April 2022. However, in October, the 2 brands opted to extend their relationship to a total of 15 markets. When the brands signed a strategic partnership deal in April, they first worked on projects in 2 states but have now extended the working relationship to an additional 13 states.
Although the gambling market in the US is extremely competitive, the Swedish online casino host has managed to do the seemingly impossible and establish itself as an authority in the space. In total, the brand is active in 19 states and expects to take over even more jurisdictions in the early months of 2023.
Internet Vikings first gained access to the US betting market by offering its market-leading hosting to online casino operators in West Virginia. The brand’s entry into the West Virginia market was the start of Internet Viking’s pivotal quest to provide most if not all online casinos in the US with superior hosting services.
Since its entry into the US gambling market, Internet Vikings has been supplying tailor-made hosting solutions to online casino operators across more than 12 states. In an effort to cement itself as the top hosting provider in the gambling market, Internet Vikings have continued to work hard to set up operations in all the states that offer regulated online gaming and online sports betting.
Internet Viking’s growth has been apparent
So far, in addition to being available in West Virginia, the Internet Vikings brand can be found in Arizona, New Jersey, Virginia Louisiana, Indiana, Colorado, Ohio, Tennessee, Iowa, Connecticut, Tennessee, Maryland, Pennsylvania, Nevada, Michigan, as well as the lucrative Illinois gambling market. In 2023, the brand expects to join even more lucrative gambling markets.
For instance, just before the year 2022 concluded, Internet Vikings received approval from the Massachusetts Gaming Commission to debut its services in the Bay State’s newly legalized sports betting market. The local authorities in the state passed a law authorizing sports gambling just before the end of 2022 and have already attracted a lot of attention from operators and suppliers like Internet Vikings.
As one of the first brands to launch operations, which is quite an achievement indeed, Internet Vikings expects to progress in the new market quickly. The brand is already active in most gambling jurisdictions in the country, which should give the brand the edge it needs to position itself and stand out.
Sports betting in Massachusetts hasn’t kicked off in earnest yet. However, officials in the state have been working around the clock to ensure that operations debut in time for this year’s Super Bowl after residents in the state were forced to sit out the recently concluded World Cup.
In October, the brand also expanded its strategic partnership with EveryMatrix. EveryMatric and Internet Vikings teamed up earlier in the summer of 2022, which served as a great foundation for future collaborations between the 2 gambling companies on a quest to expand all through the US.
Under the terms of the extended partnership, Internet Vikings will henceforth supply EveryMatrix with hosting services in West Virginia. As mentioned above, Internet Vikings first debuted operations in West Virginia in August 202. As such, this strategic partnership will allow EveryMatrix to borrow Internet Viking’s reach and its considerable client base.
Before that in September, Internet Vikings celebrated a major milestone when it was approved by the Nevada Gaming Control Board to start operating in the state. This effectively made Internet Vikings the first hosting provider to be registered with the Nevada Gaming Control Board.
As you can imagine, receiving authorization to operate is easily the most lucrative gambling market in North America will no doubt help actualize Internet Vikings’ plans for expansion in as many regions as possible. Indeed, Nevada is an important gaming state that should provide Internet Vikings with plenty of opportunities to forge even more beneficial partnerships.
Internet Vikings also took its relationship with operators in New Jersey, where it has been operating for close to a year, to the next stage. The New Jersey Division of Gaming Enforcement approved the brand in September to start expanding its array of customizable hosting services to iGaming and online sports betting operators in Garden State.
This recent advancement in the New Jersey market serves as a huge gain for the brand which can now offer infrastructure as a service for New Jersey operators such as BetMGM, DraftKings, Fanduel, and more. As each state in the US continues to welcome and cherish the benefits of a legal gambling environment, Internet Viking’s goal will be to stay ahead and capture the market share as it continues to expand rapidly.
But it’s not just expanding its presence in the US. In February last year, the brand also hit another breakthrough when it joined the iGaming market in Ontario, thus expanding its presence in Canada’s new but mushrooming market. Ontario is slated to be the next most profitable North American market and will present the Internet Vikings brand with amazing strategic prospects.
Final Thoughts
Since launching in the US gambling market, the Internet Vikings brand has grown from strength to strength. Since it debuted services in the market, the brand has emerged as the ultimate hosting provider. Before Internet Vikings joined the market many of the hosting options in the country were not only a lot costlier, but many were also inaccessible and costly.
But Internet Vikings stepped in to change all that. Since launching in the US gambling market, the brand has continued to offer reliable, as well as secure hosting services that are agile and robust. In the coming months, Internet Vikings aspire to provide iGaming operators in all major iGaming hubs in the country with trustworthy and tailored infrastructure to suit their needs.
