Hacksaw Gaming, a premier online gaming content provider, has expanded its operations in the US by receiving a provisional supplier license from the New Jersey Division of Gaming Enforcement (DGE).
Part of the Enad Global 7 group, Hacksaw obtained the transactional waiver to partner with licensed gaming platforms across New Jersey. The approval allows the Swedish iGaming company to offer its popular titles to players in the Garden State. It boosts its expansion across regulated US states beyond its current Michigan and West Virginia licensure as it continues pursuing growth across the $60-billion American regulated casino market.
Hacksaw is an established supplier with a catalog of hundreds of engaging titles. Founded in 2016, the company has snowballed to become one of the largest independent providers globally. It holds licenses across Europe and has been expanding into promising new markets like the US.
Hacksaw Gaming Enters New Jersey Market
Hacksaw Gaming has secured a vital vendor license, enabling it to provide its portfolio of video slots to licensed operators in New Jersey. Marcus Honney, Head of Gaming Licensing and Compliance at Hacksaw Gaming, expressed the company’s excitement about joining the NJ online casino market. He said the milestone is an immensely thrilling occasion, as it allows the company to finally provide its expansive selection of premium slot games to players in New Jersey, marking the company’s first foray into the state’s gaming market.
The license granted to Hacksaw Gaming permits the supplier to partner with approved online casino operators in New Jersey and integrate its entire portfolio of titles for players there. CEO Marcus Cordes expressed confidence that Hacksaw will find success in the lucrative US market with its tailored games and strategic licensing approach.
New Jersey’s online gambling market has matured rapidly in recent years to become one of the largest regulated jurisdictions for internet gaming in North America. Revenue from online casino games in the state surpassed land-based slots for the first time in November 2022, with $167 million in June this year alone, highlighting Hacksaw’s smart business decision to enter this thriving sector.
The Garden State has taken a measured approach to regulating online gambling, implementing robust consumer protections, and working closely with operators to enforce compliance. This stable regulatory environment has given players confidence and drive the market’s growth in recent years.
Deal With DraftKings in New Jersey
In tandem with attaining its vendor permit, Hacksaw Gaming also confirmed its first major deal in New Jersey, partnering with top sports betting and iGaming operator DraftKings.
The agreement will see Hacksaw roll out an extensive range of its most popular video slots via DraftKings online casino platform in New Jersey. These include titles like Cubes, Flux, and the Juicy Fruits series, providing DraftKings’ customer base access to Hacksaw’s distinctive slot creations.
Marcus Cordes said partnering with a trailblazing brand like DraftKings is a remarkable achievement that enables the company to introduce its unique slots to the operator’s substantial player network in New Jersey.
Hacksaw Gaming will feature its games alongside popular providers, such as IGT, NetEnt, Red Tiger Gaming, and Evolution. The news comes after the Illinois Gaming Board announced that it approved new betting licenses for Betway and Hard Rock.
Popular US-Focused Titles
Hacksaw Gaming intends to launch its online casino game library in New Jersey before the end of 2023 to capitalize on the demand from players there. Its content includes slots like Wanted Dead or Alive and the jackpot-focused Hand of Anubis, which have proven popular with US audiences for their engaging themes and mechanics.
Wanted Dead or Alive transports players to the Wild West with its 5-reel, 25-payline format and the chance to earn big payouts through symbols like sheriff badges and bandit masks. Hand of Anubis offers a unique Ancient Egyptian theme across its 5-reels and 20-pay lines, with bonus features like free spins and a progressive jackpot.
Hacksaw is now part of an expanding list of leading online slot developers that cater to online casinos in New Jersey. This group includes renowned names like Playtech, Microgaming, and Evolution Gaming.
Through the DraftKings partnership and New Jersey licensure, Hacksaw can now provide its modern slot designs like Chain Reactors and Magic Gems to NJ players. With return-to-player rates averaging 96% and creative features like cascading wins, Hacksaw’s titles promise to captivate and reward New Jersey slot enthusiasts.
Focus on Regulated US Markets
This latest New Jersey permit and supply deal spotlights Hacksaw Gaming’s laser focus on expanding through regulated United States markets.
The company attained its first US gaming vendor license in Michigan in 2021. This enabled launches with brands like Golden Nugget Casino, and its portfolio is now live with over 15 Michigan iGaming sites.
West Virginia soon followed Michigan with Hacksaw securing an approved vendor license for the state in 2022. First launching with BetMGM’s WV online casino platform, deals with Caesars, DraftKings, and more cemented Hacksaw’s West Virginia presence.
The online casino content provider has expanded across Canada by partnering with the Ontario Gaming Authority. Hacksaw’s strategic licensing approach and focus on key regulated jurisdictions in North America will serve the company well as it continues pursuing growth on the continent.
The supply deal with DraftKings kicks off this expansion, letting New Jersey slot fans experience Hacksaw’s flair for creativity. As the newest vendor Addition to the NJ igaming scene, expect Hacksaw Gaming to deliver gameplay diversity to the state’s online slots vertical.
Wrapping Up
Hacksaw Gaming’s expansion into New Jersey is more than just a geographic milestone; it is a strategic move that solidifies its position as a leading player in the burgeoning US online gaming market. The provisional New Jersey license allows it to participate in one of North America’s most robust online gambling ecosystems. With a proven track record of developing engaging content and expanding strategically, Hacksaw appears well-equipped for ongoing growth as more states regulate internet gaming.
