This year in March, Play’n GO announced that it had secured a B2B supplier license, which thus allowed the brand to start operating in the jurisdiction. Play’n GO’s acquisition of a Swedish license marks the second license acquisition for the iGaming content provider in just the first half of the year.
Because of this Swedish B2B license, Play’n GO can now supply its ever-expanding catalog of games such as its massive slot hit title Legion Gold, its Book of Dead series, and many more premium titles to operators in the country. This license couldn’t have been more appropriate for Play’n GO as the iGaming supplier is Sweden-based.
Having this opportunity to supply operators on its home turf has no doubt been a milestone for the supplier. Plus, gambling revenue in Sweden continues to improve with each passing day. Based on reports from the Spelinspektionen iGaming in the country grew by close to 6% in 2022 to reach SEK1.7 billion.
Although the Swedish gambling market is one of the most established in the world, operators are still working hard to recover from the devastating effects of the pandemic. As such, the revenues achieved last year reflect the normalization of the market in the first full year since 2020 when the gambling sector was constantly faced with interruptions and gambling responsibility measures.
In General, Play’n GO has been bullish on its expansion in the European gambling market. Just recently at the beginning of April, Play’n GO secured a license to operate in Spain. This means that the brand can henceforth offer its gaming experiences and products to Spanish bettors.
Unlocking partnerships in the growing Spanish market will no doubt serve as a Silver Bullet for Play’n GO. So far, Play’n GO is available in at least 25 jurisdictions all over the world. The brand has already pledged to release at least 50 online slot titles before the year is up.
Play’n GO also recently expanded its presence in Italy thanks to a strategic deal with Sisal. Sisal, which is one of the most established local gambling powerhouses, now offers its customers some of the biggest titles from Play’n GO. This partnership with Sisal has further strengthened Play’n GO’s relationship with yet another Sisal partnership company- Flutter Entertainment.
Flutter Entertainment already boasts existing agreements with Play’n GO. Flutter acquired Sisal in December 2021. As a result of this deal, Play’n GO’s presence is essentially secured in Italy. It should also be noted that Play’n GO has a similar deal in place with operators in Switzerland.
Play’n GO’s presence in North America grows
Not too long ago, Play’n GO announced that it had also secured a license to supply its extensive portfolio of online casino gaming content to operators in Connecticut further cementing its presence in the North American gambling market. Connecticut’s license is the 4th license that Play’n GO has managed to secure in the US.
So far, Play’n GO has licenses to operate in Michigan, West Virginia, and New Jersey, which are some of the most lucrative gaming states in the country. Case in point, based on reports from the Michigan Gaming Board, commercial and tribal casino operators in the state managed to produce an impressive revenue of $1.40 billion.
West Virginia, on the other hand, saw its numbers improve greatly in the calendar year. Last year, gambling revenue in the state climbed to $769.2 million based on reports from the American Gambling Association. The $769.2 million includes revenue from online betting, sports betting, as well as casino slots, and table games.
New Jersey, alternatively has remained at the top of the iGaming revenue tables for years now. In January 2023, New Jersey announced that its betting revenue had reached a combined $5.21 billion in 2023, the highest ever in the state.
Connecticut legalized its online betting and sports wagering market in 2021. As such, 2022 served as the state’s first full year of legal online gambling. In just 15 months of legal betting, online casino operators in the state reported their first $1 billion monthly handle. This means that combined online casino betting exceeded $9.9 billion in 2022 with almost $5.4 billion being acquired over the last 6 months.
With Play’n GO joining the Connecticut gambling market, it has a lot of players that it can work with. For instance, The Mashantucket Pequot Tribal Nation which runs the Foxwoods Casino is allied to DraftKings, which would be an excellent strategic partner for Play’n GO. Then there is also the Mohegan Tribe, which runs the Mohegan Sun and is partnered with equally massive gaming operator FanDuel.
Play’n GO first launched operations in the US by teaming up with established betting giant BetMGM. It is this partnership that saw the gaming supplier enter the profitable Michigan and West Virginia markets. As such, if expansion in the US is still a priority, Play’n GO will have to keep forging similar strategic partnerships as time progresses.
Aside from BetMGM, Play’n GO also has a content partnership with renowned PokerStars. Play’n GO’s deal with PokerStars is what allowed the content supplier to start operating in New Jersey. In the past, Play’n GO has not been shy about its intentions to become the preferred gaming supplier to all operators in regulated states across the country.
In March last year, Play’n GO also further cemented its presence in North America when it secured a gambling license from the Alcohol and Gaming Commission of Ontario (AGCO). It is worth noting that Play’n GO was one of the first iGaming suppliers to receive a license from AGCO. As a result, Canadian punters have been enjoying games from Play’n GO such as Tome of Madness, Reactoonz, Book of Dead, as well as The Rise of Olympus.
Final Thoughts
As the year continues to unfold, we can expect Play’n GO to keep pursuing its expansion plans. While Play’n GO has certainly become recognized globally, continued license renewals and strategic partnerships demonstrate the company’s commitment to cementing its place in the gambling sector.
